For @moyesmoves · from Emilie at Jade
Helping Colorado's adventurers, travelers, and future expats make real estate decisions that support the life they actually want.
The idea
The thing that lights you up is freedom: living with a Balinese family, studying in an ashram, designing a life around where you want to be next. Most people want that and assume it's out of reach. Real estate is one of the few tools that can actually fund it.
So the niche isn't Lafayette. It's Colorado as a home base: owning in a way that pays for the life you want, whether you stay three years or leave next spring.
Who this is for
Denver is full of people on a clock. Most of them rent by default because they assume buying only works if you stay forever.
DEN is a major hub. Bases change, schedules are flexible, and a lot of crew already live a travel-first life.
Orders move them every few years. Buy, live in it, keep it as a rental when they PCS.
Here for a project or a season, with no plan to put down roots.
Homeowners who want to use their equity to fund a move or a year abroad.
Investment claims without numbers push people away. Every "this could make you money" post needs a real case study or a clearly labeled scenario: purchase price, payment, rent, appreciation assumptions, and what happens if you sell in year 2, 3, or 5. Run the numbers with a lender so they hold up, and keep local short-term rental rules in mind (Denver only allows STRs in your primary residence).
Four repeatable series
Two formats carry all four series: clean text carousel covers and short reels with a caption over a photo. Most of these can be made from your laptop, without touring a single house.
Educational · the math
Break down a real or hypothetical property as short-term ownership or a future rental. Show the actual math, every time.
Personal storytelling
Lessons from seven years abroad and from designing a life that doesn't revolve around one location. This is where your personality lives.
Educational · decisions
When buying beats renting for people who expect to leave Colorado, and when it doesn't. Saying "rent" sometimes is what earns trust.
Practical scenarios
Practical options for homeowners planning to relocate, travel, rent out, or sell. This is the series that turns followers into clients.
The rhythm
One property, one set of numbers. Batch four of these in a single sitting each month.
A story, a lesson, a photo from abroad. The post people share.
Alternate weekly. Practical, saveable, ends with a reason to DM you.
Before you go all in
Post 12 pieces across the four series. Track saves, shares, and DMs, not likes. The series that starts conversations is your lead.
A pilot, a military spouse, someone who moved abroad and kept their house. Ask what stopped them from buying. Their words become your hooks.
Yours, a past client's, or a clearly labeled scenario. One strong example of "this is what ownership did for my freedom" carries the whole niche.
You're planning to leave within three years, so build an audience around your perspective, not your zip code. Followers can keep up with you on relocation, real estate, and lifestyle after you move. Start an email list early.
Decide how Colorado clients will be cared for after you leave, including a referral arrangement. Then "I'll still connect you with the right agent" becomes part of the pitch.
